Frequently Asked Questions about our Instant Gift Certificate System

We have compiled a list of some of our customer's most frequently asked questions to help you better understand our Instant Gift Certificate Shopping Cart:


Why should I use your system when my website already tells customers to call us to purchase gift certificates?

Having a page on your website instructing customers to call your business to purchase is NOT the same as offering actual online sales where the order, payment, and fulfillment is automated online! Some people may call, but you are missing out on the millions of online shoppers that expect the convenience of ordering online and printing an instant gift certificate. Also, 40% of all online gift certificates through our system are purchased after normal business hours. Not to mention the time you will save you or your staff from fielding these calls. The average labor & shipping costs to take a phone call, manually process payment, package, and ship out a physical envelope with a gift certificate is around $7.00. These days it's simply to easy to click to a competitors website...and then you have lost a sale. Our shopping cart system can be easily added to any page of your website in just 5 minutes to begin accepting secure online gift certificate orders.

Does your system allow me to sell Virtual or Instant Printable Gift Certificates?

Yes! Our system allows you to offer customers the conveience of Instant Printable Gift Certificates online. You can also offer your current physical gift card/certificates that you ship yourself. You can even offer both and let your customer decide which they prefer.

How do I track when a printable Instant Gift Certificate has been redeemed?

Your printable instant gift certificates are assigned a unique Gift ID #. When you are presented with the printed gift certificate at any of your locations, you just login to your account with us to check that it's a valid Gift ID #. If the gift certificate is used in full you can mark that gift certificate in the merchant login as REDEEMED or if it was partially used just enter the amount and our system will track the remaining balance. You can then print an updated gift certificate with the remaining balance or email it to the customer with the click of the mouse. For mobile users we also offer an easy way to scan the gift certificate with your smart phone or tablet.

Can I offer discounts for holiday specials and other promotional offers?

Yes! Easy to use controls allow you to offer an across the board discount for all purchases, or choose to discount based on a specific dollar amount. For example offer discounts like: Get 10% off when you order $100 or more! or Get 10% off all orders! We also offer a BOGO promotional feature rather than discounting.

Can I offer special timed deals like Groupon or similar Deal of the Day websites?

Yes! Our Special Deals feature allows you to quickly setup limited time offers similar to Groupon or those other Deal of the Day websites. Limit by date or by the number deals you wish to sell. This is a great tool for helping to drive new business through your doors or to just promote a special limited time offer. Each Special Deal has a unique link that you can use on your website, in an email, or on your social media site so customers can purchase just that special deal. Even if you don't use our system for Instant Gift Certificates you can still use this as a stand alone feature. View more info on our Special Deals feature.

For Special Deals, can I import batches of certificate numbers from my POS like I do with Groupon?

Yes! Our Special Deals feature allows you to easily import a list of your POS certificate numbers to be included with each deal certificate. This helps make deal redemption in your own system super easy. View more info on our Special Deals feature.

I am new to online sales, what about support and do I need to know about online security?

Don't worry we got you covered! You don't need to know anything about online security because we handle all of that for you. We have the best support in the business, because if you are successful then we are successful. But don't just take our word for it, check out some of our client Success Stories & Testimonials. If you have support needs or questions about our service Contact Us.

Why do you charge a per order fee rather than a fixed monthly fee?

We provide you with a full online certificate sales, promotion, and management system and based on our system features we believe that we offer the best fees in the industry. Our fee structure is based on a pay for performance model. You only pay fees when you are making money which is the perfect match considering the fluctuating nature of gift certificate sales throughout the year.

How is your gift certificate shopping cart system different from the free Paypal gift system?

While both systems offer a similar online instant gift certificate feature our system includes significant additional features like the ability to offer various Promotions & Discounts, Special Daily Deals, Complimentary Gift Certificates, generate instant gift certificates manually for in person or phone orders, easy to use Facebook & Twitter marketing tools, as well as various other features to help you market your business.

However, the biggest difference is in how you get your money. With our system, when you get an online order the funds are available in your merchant account instantly! With Paypal your money is held until the gift certificate is redeemed or for a period of time that can be up to 18 months. They also require that you continue to use their systems or they will refund any unredeemed funds back to the customer when you stop using their service. Considering that on average 30% of gift certificates are never redeemed having someone hold your money for up to 18 months or refund it to your customer because you no longer use their service is just not good business at least not for you! We never get between you and your money.

Can I export customer data out of your system so I can market to them via email or regular mail?

Yes! Quickly export a comma delimited .CSV file with the purchaser or gift recipient email and mailing address. This feature is perfect for importing into another database or third party application. We also offer email marketing services for an additional fee.

I added your shopping cart to my site but how does the customer get the gift card or certificate when an order is placed?

For Instant Gift Certificates, nothing needs to be done! You will receive an email notification with all the order details and the Instant Gift Certificate is automatically sent to the recipient [View sample Instant Gift Certificate]. The gift recipient will print the Instant Certificate and present it at your store just like a physical gift certificate or card. You can validate and redeem the instant gift certificate via our secure merchant login.

When an order is placed for a physical gift cards/certificates, you will receive an email with all the order details [View sample Gift Card Order Email]. This is your order receipt and your cue to ship the gift card or certificate to the shipping address listed on the receipt.

I am getting online orders but how do I get the money for these orders?

Our system securely transmits customer payments through your online merchant account. We support Stripe & Square Merchant accounts (Square is currently only available for US businesses) . They both offer fixed rates across all card types, no setup fees, and no fixed monthly fees. Your funds go directly into your merhcant account in real-time to be automatically transfered to your bank every two business days.

I am selling physical gift cards, how much should I charge for shipping?

This is up to you, but the good thing about shipping gift cards or certificates is the ease of shipping because they are small items that can fit in an envelope. Most merchants that sell gift cards online charge a nominal fee of $1 to simply cover postage. During the holidays you may consider Free Shipping to help boost sales.

Does your system handle sales tax?

Yes, you can enable sales tax on packages and services gift certificates, shipping fees if you select the physcial gift option, and Special Deals. However, sales tax is not added to dollar amount gift certificates.

I have special packages or services, can I offer a gift card or instant gift certificate for those packages/services?

Yes! In addition to the standard purchase by dollar amount, you can also offer special packages. We provide easy to use controls to add all of your packages with pricing, descriptions, and a sorting feature to prioritize your most popular packages first. You can add, edit, or delete packages at any time so offering promotions and holiday specials can be done in a snap [ View sample packages in our demo shopping cart ].

Can I create individual logins for my staff?

Yes, you can create as many additional staff logins to your account as you need. You can also set various permission levels to limit the access of what a staff member can view or change.

Can I use your system if I have multiple locations or a franchise?

Yes, our system allows you to track which location an instant gift certificate is redeemed and we provide reporting to give you the redemption amounts for each locations by date range. If you are selling physical gift cards then there is also no issue because you would redeem and track gift cards same as you do today.

Do you supply physical gift cards or certificates?

No, you need to supply your own physical gift cards or gift certificates. If you don't have an existing gift card system then our Instant Printable Gift Certificates sounds like the perfect solution for you!

What if my customer wants a refund or loses the instant gift certificate?

Since you are collecting payment, you can establish a return policy that meets your business needs. You have the ability to refund payments back to your customers credit card via your Merchant Account. However, due to the nature of gift cards and certificates we recommend a no refund policy unless there was a transaction error. If a customer loses an instant gift certificates then you can easily look it up in your account and either print or resend via email or text. You are responsible for resolving customer complaints for lost or stolen cards and refunds due to customers dissatisfied with your services. We recommend clearly posting your refund policy on your website and using the Terms area that our system provides.

What happens if a gift card or instant gift certificate is purchased from my website with a stolen credit card?

We do everything we can to prevent this from happening by requiring industry standard address verification and credit card security code validation during the online checkout process. However if it does happen our support team will work with you through the resolution process. Essentially it's no different than if someone walked into your store and made a purchase with a stolen card and in most cases the funds must be returned via your merchant provider.

What is the length of the unique instant gift certificate order number that your system generates?

The max length of our instant gift certificate number is 13 characters. Perfect if you need to enter into a third party point of sale system.

Can I use your system to send complimentary Instant Gift Certificates to customers?

Yes you can! Our Complimentary Instant Gift Certificate feature allows you to easily & quickly email, text, or print instant gift certificates for any dollar amount or custom offer (i.e. "One 60 Minute Massage", "One Free Appetizer", or even "10% off your next visit"). It's the perfect solution if you need to make an unsatisfied customer happy, as a marketing tool to get a good customer to come back, or to send a customer or friend a birthday gift certificate without charging your credit card. You can manage comp gifts the same way you manage regular orders in our system. Comp orders are not subject to our standard per order percentage fees but instead use a credit system called "Cafe Credits" that can be purchased for as little as $0.50 per credit. Each credit is good for one certificate of any value.

I get a lot of phone orders for gift certificates. Can I use your system to send instant gifts to customers that have paid over the phone or in person?

Yes you can! With our Phone Order Instant Gift Certificate feature you can collect payment over the phone and then use our system to easily email or text an Instant Gift Certificate in just a few seconds. All for a fraction of the cost of mailing out physical gift certificates or gift cards. You can also easily print out gift certificates for in-store orders too! Manage phone order gifts the same way you manage regular orders in our system. Phone order gifts are not subject to our standard per order percentage fees but instead use a credit system called "Cafe Credits" that can be purchased for as little as $0.50 per credit. Each credit is good for one certificate of any value.

I like fancy designs and themes on my gift certificates so why are your gift certificates plain?

You may like fancy designs with all kinds of colorful images but our research of online gift purchasers shows that they prefer clean printer friendly certificates with low ink consumption. Our system generates a very simple clean design that focuses on the certificate value and your brand. You can customize the header image of the certificate however you like. At the end of the day instant gift certificates are just printed pieces of paper that are thrown out, or hopefully recycled, after they are redeemed. Today the majority of instant gifts from our system are sent via text message and are kept on the customer's phone rather than being printed.

Do I have to pay your system fees in addition to credit card processing fees via my merchant account?

Yes, the fees for our system are separate from your merchant's credit card processing fees. However, keep in mind that when customers come into your business today and uses a credit card you pay a merchant fee. So the only additional fees you are paying for offering online gift certificates would be our system since a merchant fee is involved in-store or online. We provide you with a full online certificate sales, promotion, and management system. The fees we charge are for the use of our system only. Businesses using our system average a 25% increase in gift certificate sales per year. Also when it comes to gift certificates on average 30% are never redeemed so you are usually way ahead of the fees.

Does your system work for online only business?

Our system is designed for businesses with a physical retail location where your customers can redeemed the printed gift certificates. However, we do have some clients that use our system for online store redemptions as well. We can provide you the gift certificate order data via manual exports or real-time data integration.

View our How To Video Library

One of the best ways to learn about how our system works is to view our library of how to videos. Each video covers a specific feature or function of the system. There are also videos that show various ways to utilize our system with email marketing systems, like MailChimp and Constant Contact, to help increase your sales.